AB Companies Weekly Report | Oct 27

Campaign	Status	Budget	Impr.	Int. Rate	Phone Calls	Conv.	Cost/Conv.	Spend
PMAX \| General	Eligible	$1.00	419	5.01%	2	5	$2.25	$11.27
Search \| General	Eligible	$1.00	182	14.84%	3	4	$3.00	$11.99
Total			601	7.65%	5	9	$2.59	$23.27

Conversion Category	Conversions
Request Quote	5
Phone Call Lead	4
Total	9

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
above and below contracting	115	24	20.87%	3	$0.45	$10.90
hydro excavation services	58	3	5.17%	1	$0.36	$1.09
excavation companies near me	8	0	0%	0	$0.00	$0.00
hydro excavation	1	0	0%	0	$0.00	$0.00

Campaign	Impr.	CTR	LP Views	Applications	Cost/App	Spend
Recruiting \| Leads - Mechanic and Mechanics Helper	17,541	2.57%	135	21	$15.25	$320.35
Recruiting \| Leads - Hiring Drivers	4,422	6.56%	86	10	$7.05	$70.53
Recruiting \| Leads - Concrete Finishers	4,770	4.93%	65	14	$5.29	$74.03
Total	26,733	3.65%	286	45	$10.33	$464.91

Creative	Impr.	Link Clicks	CTR	Leads	Spend
Creative 1	14,288	151	2.62%	8	$250.44
Creative 2	3,130	56	6.49%	3	$42.11
Creative 3	2,692	47	4.90%	5	$42.65

Facebook & Instagram

Historic St. Louis has decades of buried infrastructure beneath its streets, and one wrong dig can mean costly damage. That's why Above and Below Contracting uses hydrovac excavation: precise, non-destructive digging that protects underground utilities while getting the job done safely and efficiently.

Facebook & Instagram

Before any new line goes in, the existing ones have to be found. Our hydro excavation crews use pressurized water and vacuum extraction to expose buried utilities precisely, which reduces the risk of strikes and costly repairs.

Campaign	Status	Budget	Impr.	Int. Rate	Phone Calls	Conv.	Cost/Conv.	Spend
Camera Inspection \| PMax	Eligible	$35.00	15,532	7.53%	13	12	$42.19	$506.27
Search \| Plumbing Services	Eligible	$32.00	757	4.89%	13	11	$27.80	$305.91
Water Heater \| PMax	Eligible	$30.00	1,420	6.34%	10	10.49	$13.98	$146.76
Total			19,801		36	39	$39.25	$1,530.86

Conversion Category	Conversions
Calls from Ads	36
Calls from Website	2
Request Service Form	1
Total	39

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
water heater companies	225	14	6.22%	0	$2.51	$35.17
st louis plumbers	116	10	8.62%	4	$9.82	$98.24
need a plumber now	103	5	4.85%	0	$5.39	$26.93
plumbing services	100	5	5.00%	3	$10.65	$53.23
hot water system replacement cost	96	12	12.50%	0	$2.66	$31.93
water plumbing	86	3	3.49%	1	$7.29	$21.87
plumbing repair	71	2	2.82%	0	$5.28	$10.56

Campaign	Impr.	CTR	Calls	Spend
Leads Campaign \| G...	4,648	1.83%	N/R	$227.06
Call Campaign	15,801	1.06%	8	$171.47
Total	20,447	1.23%	8	$398.52

Creative	Impr.	Calls	Spend
Call Campaign - Creative 1	613	2	$13.22
Call Campaign - Creative 2	2,411	2	$22.55
Call Campaign - Creative 3	2,065	1	$22.15
Call Campaign - Creative 4	3,567	1	$29.25

Facebook & Instagram

St. Louis homeowners do not just hire Above and Below Plumbing once. They come back because we treat every home with respect, communicate clearly before we start, and serve every corner of the St. Louis Metro area.

Facebook & Instagram

When your plumbing needs attention, you need a team that responds fast, gives you honest pricing upfront, and stands behind every job they do. That is exactly what Above and Below Plumbing delivers for homeowners throughout the St. Louis Metro area.

Facebook & Instagram

Plumbing is personal. You are trusting someone to come into your home, do honest work, and leave it better than they found it. That is a responsibility Above and Below Plumbing takes seriously every single day.

Campaign	Status	Budget	Impr.	Int. Rate	Phone Calls	Conv.	Cost/Conv.	Spend
General \| Search	Eligible	$9.00	592	5.91%	3	8	$14.73	$117.81
Search \| St. Louis Local \| ...	Eligible	$5.00	59	6.78%	0	0	N/A	$12.87
Pmax \| Promo \| Ab-Sign...	Paused	$3.00	858	12.59%	0	0	N/A	$24.20
Total			1,509	4.90%	3	8	$19.36	$154.88

Conversion Category	Conversions
Submit Lead Form	7
Phone Call Lead	1
Total	8

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
custom hoodies	77	3	3.90%	1	$3.84	$11.52
embroidery shop near me	77	3	3.90%	2	$2.06	$6.17
custom t shirt printing	64	2	3.13%	0	$5.83	$11.66
custom shirts near me	57	3	5.26%	0	$2.31	$6.92
custom shirts	46	4	8.70%	0	$4.11	$16.44
customize hoodie	38	1	2.63%	0	$3.33	$3.33
custom outdoor signs	37	3	8.11%	0	$3.42	$10.27

Campaign	Impr.	CTR	LP Views	FB Leads	Cost/Lead	Spend
Traffic \| Campaign - Copy	4,183	1.86%	57	0	N/A	$26.66
Leads \| Campaign - Holiday Content	1,450	2.97%	2	6	$11.88	$71.28
Leads \| Campaign	1,804	3.05%	1	9	$12.56	$113.00
Total	7,437	2.37%	60	15	$14.06	$210.94

Creative	Impr.	Link Clicks	CTR	FB Leads	Cost/Lead	Spend
Creative 1	1,538	26	2.93%	6	$15.57	$93.41
Creative 2	462	13	3.68%	2	$9.11	$18.21
Creative 3	653	8	2.30%	2	$17.38	$34.77

Campaign	Impr.	Conv.	CTR	LP Clicks	Spend
Website Visits - Signs, Banners, Apparel, Promo Products	34,251	2	1.70%	582	$139.85

Creative	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Ad Set - Signs 1	7,008	1.57%	1.57%	110	1	$24.96
Ad Set - Signs 2	5,731	1.74%	1.74%	100	1	$26.32
Ad Set - Signs 3	8,411	1.71%	1.71%	144	0	$32.14
Ad Set - Signs 4	7,590	1.74%	1.74%	132	0	$30.89

Facebook & Instagram

Your windows can do more than let the light in. Custom window graphics turn plain glass into advertising space that showcases your brand, attracts attention, and leaves a lasting impression.

Facebook & Instagram

Every great event starts with a great banner. AB SignWorks creates custom banners built to turn heads and get your message noticed. Choose your size, design, colors, and message for a banner that fits your brand perfectly.

Facebook & Instagram

From your first idea to the final delivery, we make every step simple. Share your vision, we create the design, and we make and ship it right to your door. Signs, banners, apparel, and promo products, all handled in one place.

Campaign	Status	Budget	Impr.	Int. Rate	Phone Calls	Spend
Search \| Arrow Boards M...	Eligible	$3.00	55	18.18%	1	$30.07
Search \| Traffic Control E...	Eligible	$5.00	539	2.41%	0	$43.24
Pmax \| Traffic Control Eq...	Paused	$2.50	7,424	2.49%	0	$25.45
Total			8,018	2.59%	1	$98.76

Keyword	Impr.	Clicks	CTR	CPC	Spend
traffic sign rental	53	3	5.66%	$2.68	$8.05
custom road signs	38	7	18.42%	$2.81	$19.70
truck mounted attenuator	10	1	10.00%	$4.60	$4.60
traffic control rental	9	0	0%	$0.00	$0.00
road plates for sale	6	0	0%	$0.00	$0.00
traffic sign manufacturers	5	2	40.00%	$4.40	$8.80
message board rentals near me	5	0	0%	$0.00	$0.00

Campaign	Impr.	CTR	LP Views	Spend
Buy & Rent \| Traffic Campaign	2,176	3.13%	34	$13.99
Buy & Rent \| Call Campaign	9,238	1.30%	0	$140.42
Buy & Rent \| Lead Campaign	7,428	0.43%	0	$104.05
Total	18,842	1.17%	34	$258.46

Creative	Impr.	Link Clicks	CTR	Spend
Creative 1	1,378	11	1.02%	$13.56
Creative 2	1,621	5	0.86%	$21.72
Creative 3	1,052	8	1.05%	$12.46

Campaign	Impr.	Clicks	CTR	CPC	Spend
Buy/Rent Equipment	2,815	15	0.53%	$9.34	$140.03

Creative	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Buy/Rent Equipment - Creative 1	2,070	0.68%	1.64%	14	0	$108.32
Buy/Rent Equipment - Creative 2	745	0.13%	0.40%	1	0	$31.71

Facebook

Most contractors confuse arrow boards and message boards, but they serve completely different purposes. Arrow boards direct drivers through lane changes at the closure point. Message boards display advance text information before drivers reach the zone. AB Traffic Solutions supplies both, shipped to all 50 states.

Facebook

One non-compliant cone can shut your entire project down, and the costs pile up fast. Day 1: Project shutdown. Day 2: Re-inspection fees, OSHA fines, crew idle costs. Day 3: Client trust gone. AB Traffic Solutions supplies DOT-certified JBC & Plasticade cones, guaranteed compliant, shipped to all 50 states.

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